Product guide
What happens after
someone taps?
Smart Link routes supported links toward the native app. The device, browser, destination, and installed apps determine the final result. Some journeys need another tap.
This guide describes the product’s routing logic. It is not a measured compatibility benchmark or a guarantee of app opening.
| Visitor | What Smart Link does | What to know |
|---|---|---|
| iPhone · social links | A page with an app-opening button. The tap follows the destination’s HTTPS link. | The destination app must support the link. Browser settings and installation affect whether it opens the app or website. |
| Android · supported Chromium browsers | A redirect toward the matching app using an Android intent link. | App installation and browser support matter. A fallback destination is included. |
| Android · embedded browsers or Firefox | A page with a button to open the app and an option to use the website. | Another tap may be required. Some embedded browsers still restrict leaving the browser. |
| Desktop, tablets, and unrecognized devices · social links | A redirect to the original website. | Smart Link currently uses its phone-specific app-opening flow for recognized mobile phones. |
| App Store / Google Play | The configured store destination for the detected operating system. | To route to both stores, provide both destinations. One store URL cannot identify your app’s listing in the other store. |
Test the journey your audience will use
- Create a free link with your actual destination.
- Open it from the same app or channel where you plan to share it, such as an Instagram message or an email.
- Test on iPhone and Android, with and without the destination app installed. Record the browser and operating-system versions.
- Check the website fallback and any opening page before publishing your campaign.
Copying a URL directly into a browser’s address bar can behave differently from tapping a shared link.
A click is not a confirmed app open
The dashboard records requests to your short link, including tests and potentially link previews. These requests do not prove that the destination app opened or that someone subscribed or purchased. Use your destination’s analytics to measure those outcomes. Smart Link forwards supported campaign parameters to help with attribution.
Try it with your next link.
Create up to five free links per hour, each lasting 7 days. No account or card needed. Save recent links for free; Pro adds full analytics and removes the sample-link expiry.
Create a free link