SmartLink

App growth

One install link for iPhone and Android.

Stop splitting tweets, bios, and ads into two store URLs. Smart Link reads the device and sends people to the App Store or Google Play, then shows you the click map.

Create the store link
Choose App Store, Google Play, or both. A universal link sends iPhone users to Apple and Android users to Play.
Which stores should this link open?

One short link. iPhone opens the App Store; Android opens Google Play.

Examples

Some browsers require another tap. How app opening works

FreeMobile OptimizedInstant

No account or card needed. Up to 5 free links per hour; each expires after 7 days.Save links for free. Upgrade to Pro for unlimited links, custom codes, and full analytics.

The cost of two store URLs

The wrong store is a lost install.

A tweet can hold one link. A bio can hold one link. If that link is the iOS listing, Android traffic hits a wall. If you paste both, people pick the wrong one. Installs leak before the store page loads.

  1. 01

    Device detection belongs on the link, not the copy.

    The visitor should not have to read “iOS here / Android here.” The URL should already know.

  2. 02

    Store pages are the landing pages.

    You do not need a custom interstitial. You need the correct store, fast, with a web fallback if needed.

  3. 03

    Clicks are not installs — but they are the start.

    Smart Link records who reached the store. It is not an MMP and does not claim attributed installs.

Practical plays

Three places a universal store link earns its keep.

Play 01

Launch tweet with a single URL

Pin one Smart Link. iPhone users get the App Store. Android users get Play. Desktop can open the web listing you choose.

The launch thread no longer needs a split reply.

shipped

@shipped.app · X · 4 min ago

X

please stop putting only the app store url in the launch tweet. android people are quote-tweeting “wrong store” again.

891 likes · 120 replies

Play 02

Influencer seed to both stores

Give every creator the same install Smart Link. You will see which markets tapped it without asking them to screenshot App Analytics.

Seeds stop dying on the wrong store page.

mobile_growth

r/iOSProgramming · Reddit · 3 hr ago

Reddit

What are people using instead of Branch for a simple “one link, two stores” URL? We do not need an MMP, we need the correct store.

274 likes · 63 replies

Play 03

Waitlist email that finally ships

When the app is live, the same email template can carry one Smart Link instead of two buttons that break in some clients.

The waitlist click becomes a store visit on the right OS.

waitlist_ops

@waitlistops · X · 1 day ago

X

our “we’re live” email had two buttons. gmail ate one of them. never again — one link that picks the store.

143 likes · 17 replies

Store links, on rails

One slug. Two stores. Device decides.

  1. 01

    Add both store URLs

    Paste one store listing, or both App Store and Google Play URLs. The public generator at /app-store-link-generator supports either.

  2. 02

    Share a single short URL

    Bios, tweets, ads, and emails all use the same slug. You never ask the visitor to choose a platform.

  3. 03

    We read iOS vs Android

    The redirect happens at the edge. iPhone and iPad go to the App Store. Android goes to Play. Desktop gets a web fallback.

  4. 04

    See which devices showed up

    The dashboard breaks clicks down by OS and geography so you know whether the campaign reached both stores.

Questions

Questions about this playbook.

Can one Smart Link open the App Store and Google Play?
Yes. Save an iOS URL and an Android URL on the same link. Smart Link detects the device and sends the visitor to the matching store. Desktop uses the web fallback you set.
Is this the same as Branch or an MMP?
No. Branch is a mobile measurement suite. Smart Link is a creator-friendly shortener that routes to the right store and records clicks. It does not attribute installs or run SKAN campaigns.
What happens on a desktop browser?
Desktop visitors get a web fallback — typically the App Store or Play web listing — instead of a dead mobile deep link.
Do I need both listings before I create the link?
You can start with one store URL. Add the second listing when it is live so the same slug starts covering both operating systems.
Where do I create a universal store link?
Use the App Store link generator to try routing, then sign up for Pro to keep both store URLs, a custom code, and analytics on one link.

Keep going

Tools and comparisons for this job.

TikTok shortenerApp Store shortenervs Bitlyvs Branch.io

More jobs

Other ways teams use Smart Link.

Ready when you are

Stop splitting your launch across two URLs.

Pro is $20/month or $120/year. Universal store links and click maps. Cancel anytime.

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