SmartLink

Creator campaigns

Sponsored links the brand can prove.

Creators share a Smart Link in the caption, Story, or bio. Followers open the Reel, track, or store page in the native app. The dashboard shows where the taps came from.

Create the campaign link
Paste the sponsored post, profile, or store URL. Share the short link in the brief so every creator uses the same trackable destination.

Examples

Some browsers require another tap. How app opening works

FreeMobile OptimizedInstant

No account or card needed. Up to 5 free links per hour; each expires after 7 days.Save links for free. Upgrade to Pro for unlimited links, custom codes, and full analytics.

The cost of a blind collab

Brands cannot see what the caption did.

A raw Instagram URL or a generic shortener tells you almost nothing. The brand sees a spike in “website sessions” that were actually people trapped in a mobile browser. The creator cannot show which cities showed up.

  1. 01

    The click is part of the deliverable.

    A Smart Link is something you can put in the brief: one URL, in-app routing, and a map the brand can screenshot.

  2. 02

    In-app landing is the product experience.

    Sponsored audio, a Reel, or an app install should not start in Safari. The follower should land where the content already lives.

  3. 03

    Geo is how you argue for the next seed.

    City and country on every tap help a creator prove they reached the market the brand paid for.

Practical plays

Three ways teams run creator links.

Play 01

One link in the campaign brief

The brand creates the Smart Link, puts it in the Notion brief, and every creator pastes the same URL. Analytics stay in one place.

You stop collecting five different Bitly accounts after the collab.

lia

@lia.seeded · X · 20 min ago

X

brand asked for “in-app views from the caption link” and sent me a bitly. it just opens chrome. they still want a screenshot of “results.”

402 likes · 54 replies

Play 02

Per-creator codes when you need credit

Give each creator a unique short code pointing at the same destination. Compare who actually drove taps without an MMP.

You can pay or re-seed based on clicks, not vibes.

agency_ops

r/InfluencerMarketing · Reddit · 5 hr ago

Reddit

How are you attributing TikTok seeds without asking 12 creators for their native analytics screenshots? Need one link we control.

156 likes · 41 replies

Play 03

Store the Story swipe as a deep link

Stories still need a URL. Make it a Smart Link to the product post, the Spotify track, or the App Store listing.

The swipe-through stays in the app the follower already has open.

northstar

@northstar.studio · X · yesterday

X

story link opened the brand site in safari and killed the audio. next time we are linking the reel itself, in-app.

91 likes · 12 replies

Creator links, on rails

Brief the link. Share it. Read the map.

  1. 01

    Create the campaign URL

    Paste the destination the brand wants — a post, a profile, a track, or a store listing — and optionally a readable short code.

  2. 02

    Put it in the caption or Story

    The creator pastes one Smart Link. Followers on iPhone and Android prefer the native app.

  3. 03

    Clicks land with context

    Each tap records country, city, device, OS, and referrer. No extra pixel on the creator’s account.

  4. 04

    Send the brand the dashboard

    Export or screenshot the map after the window closes. Reuse the same workflow on the next seed.

Questions

Questions about this playbook.

Can a brand give every creator a different Smart Link?
Yes. Create one short code per creator, all pointing at the same destination if you want. The dashboard stays on the brand account so you can compare clicks without collecting screenshots.
Does this replace TikTok or Instagram native analytics?
No. Native analytics still show watch time and follows. Smart Link shows what happened when someone tapped the URL you put in the caption, bio, or Story — including people who never opened the creator’s profile insights.
Can I link an App Store page from a sponsored post?
Yes. Paste the App Store or Play URL, or use the App Store link generator when you have both store listings. iPhone and Android users go to the matching store.
What can I send the brand after the campaign?
Clicks over time, country and city, device and OS, and referral source. Export is available on Pro. Smart Link is not an MMP and does not claim install attribution.
How much does a creator campaign link cost?
One Pro plan is $20/month or $120/year. Unlimited smart links and analytics. There is no per-creator fee.

Keep going

Tools and comparisons for this job.

Instagram shortenerTikTok shortenerApp Store shortenervs Bitlyvs Branch.io

More jobs

Other ways teams use Smart Link.

Ready when you are

Give the next seed a link you can defend.

Pro is $20/month or $120/year. Unlimited campaign links and click maps. Cancel anytime.

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